Using too many keywords can ruin your SEO, so it’s best to keep your keywords to a minimum. Instead, focus on spreading your keywords throughout your articles. This will help ensure that search engines and users more easily find your site. Use a keyword research tool like the one in Vazoola to streamline the process of determining the search terms people enter into search engines like Google, and strategically incorporate those terms into your content to boost its ranking there.
Long Tail Keywords
Using long tail keywords is a simple way to boost your search engine rankings and drive more qualified traffic to your website. They are also a great way to connect with your target audience and improve conversion rates.
Long tail keywords are typically three or more words long. They tend to be more specific and thus attract more targeted traffic. They are also often easier to rank for than short-tail keywords.
Search engines like Google also make it easy to find long-tail keywords. They display a list of long-tail variations of the original search query.
It is also possible to find long-tail keywords manually. This is an excellent way to find out what your target audience is interested in and then use this information to develop a content strategy that targets your audience’s specific interests.
Long-tail keywords are also important because they demonstrate a greater intention than the short-tail version. This means that your content will be more likely to attract clicks from the right visitors, and your conversion rate will be higher.
Head Keywords
A head keyword is a great way to get traffic to your website. These are the terms search engines use to point people in the right direction when searching. Head keywords can also represent your business’s core or specialty. Using these keywords can help draw in early shoppers who are ready to make a purchase.
While head keywords are the most searched on search engines, they are also the most competitive. To ensure that your pages rank for these terms, you must be careful and accurate. It is also important to mix head terms with long-tail keywords. This can help balance your short and long-term goals.
Spreading Keywords Across Article
Optimal spacing is the secret to optimizing your content for search engines. You may be tempted to cram all your SEO content into one big squishy lump, but there are better ways to do it. There are several ways to whittle your content down to the bare essentials. One of the best ways is to create a nifty one-page sitemap that you can tinker with to your heart’s content. This allows you to focus on the content that matters and not on the content that annoys you. If you are a tad OCD, you can create an optimized sitemap using the same content as your main content page, but this will require more effort.
If you are stuck in a pinch or don’t have the time or inclination to go it alone, a little help from the web gurus will do the trick. A quick Google search for “best SEO companies near me” will get the ball rolling in no time.
Avoid Keyword Stuffing
Using keywords properly is vital when trying to rank for a specific keyword or attract traffic to your site. Keyword research is one of the most fundamental parts of content marketing. Using a keyword research tool can help you identify popular keywords.
Keyword stuffing is a bad practice that is against Google’s Webmaster Guidelines. The theory is that if you stuff a page with keywords, Google will see a high number of matches and rank the page higher. However, Google penalizes sites for keyword stuffing. It can even demote the page from its search results or ban it from its index.
Keyword stuffing is bad because it makes the user experience of your website bad. When people come to your site, you want them to enjoy it. However, if you repeatedly use the same words, they will quickly click away.
Using keywords properly can be easy. There are SEO software tools that can show you how much your keywords are being searched for and how difficult it is to rank for those keywords.
