The Longtail Concept Applied To SEO

The Longtail Concept Applied To SEO

The concept of Longtail or long tail is a type of distribution that explains certain types of economic models. In essence, this concept, coined by Chris Anderson, explains how the internet is favoring the triumph of the niche market over the mass market since the sum or accumulation of infinity of small sales can match or exceed that of the best-selling products.

Longtail Applied To SEO – How An SEO Expert Does It

From search engine optimization, the Longtail concept has a vital significance for the SEO expert. On the one hand, there are a few standard search terms that have high competition in search engines, what we could call “blackleg” terms. While, on the other hand, there are thousands of derivative terms for which there is not a very high search volume, but that as a general rule will have less competition. Therefore it will be more comfortable to appear in the first position.

Thus, according to Longtail’s theory, the sum of many of these less common terms could exceed the number of visits we would receive from other conditions that initially have more appointments but for which it is more difficult to position themselves above. That is, the sum of “many few” may end up, resulting in more visits, greater relevance, and greater exposure.

The work of SEO analysis and consulting lies mostly in filtering those Longtail words that can be useful when developing a search engine optimization strategy, either because that word can attract a qualified visitor or because it can generate a conversion in the medium or long term.

An example of a longtail niche strategy versus an example of a mass-market approach could be the following searches:

Positioning company (mass market)

Web positioning secrets (niche strategy)

What web positioning company do I choose?  (niche strategy)

SEO agency Bangkok  (mass market)

Hire SEO expert

(niche strategy)

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